What Juices You with Keith Lewis | Identity, Guiding Principles & Leading from the Inside Out

How do leaders move from being socially defined by expectations… to becoming self-authored leaders who operate from clarity, purpose, and inner alignment?

In this powerful episode of the What Juices You Podcast, leadership coach, keynote speaker, and author Keith Lewis joins Brady Wilson to explore the deep inner work that fuels authentic, energized leadership.

Keith—whose career spans advertising, management consulting, world-class facilitation, and even a surprising chapter as a Division I and NBA mascot—shares how his unusual journey helped him understand one universal truth: identity is the engine of leadership. When leaders are unclear about who they are, no amount of values, skills, or techniques can create lasting change. But when identity is clarified and activated, everything else shifts.

Together, Brady and Keith dive into:

• Why identity sits at the center of effective leadership
• How blind spots operate (including what Keith learned from having literal blind spots inside a mascot suit)
• The transformative role of 360-degree feedback
• Why guiding principles must be activated, not just written
• How authenticity, valence, and intention shape every interaction
• Why leaders must evolve their identity over time—not freeze it in place

Keith shares stories about coaching executives through deep mindset shifts, navigating their hidden assumptions, and moving from “striving” identities to grounded, self-authored ones. He also reflects on fun, family, authenticity, and the power of leaders allowing themselves to be fully human.

If you’re a leader who wants to grow from the inside out—and help your teams do the same—this conversation with Keith Lewis will stay with you long after it ends.

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