What It’s Like to Run AI at a Global Agency

In this episode of the Nimble Lab podcast, I sit down with Miriam Alba, AI Supervisor at Hogarth.

Miriam is part of one of the most globally distributed AI teams in the creative industry, helping shape campaigns like a recent AI ad for Verizon.

From orchestrating AI workflows across time zones to finding surprising calm in the process, her team's approach blends technical leadership with human nuance.

00:00
The Journey into AI Tools

02:57
Learning and Experimentation in a Fast-Paced Environment

05:57
The Mindfulness of AI: Patience and Focus

08:52
Challenges of Consistency in AI Production

12:00
The Dynamics of AI Production at Hogarth

14:58
Hybrid Production: Merging Traditional and AI Techniques

22:00
The Role of AI in Creative Processes

24:25
Challenges in AI-Driven Production

28:50
Navigating Time Zones and Client Expectations

31:31
Reflections on AI Production Outcomes

35:05
Future Aspirations for AI in Creativity

🔗 Links & Mentions

Hogarth's virtual production studio: https://www.instagram.com/reel/DGA6ghSJQHH/

Check my services: https://www.nimblelab.digital
Drop me a line: [e-mail]