What It Takes to Succeed in Real Estate When the Market & Life Gets Tough | Rethink Real Estate S4E47

On this powerful episode of Rethink Real Estate, Ben Brady sits down with Athena Brownson, Principal and Broker Associate at Compass in Denver. Athena shares her inspiring journey battling Lyme disease while thriving in one of North America’s toughest real estate markets. Discover how she navigates Denver’s challenging landscape with creative strategies, relentless discipline, and a deep commitment to her clients.We dive into the current state of Denver’s market—why inventory is high, buyer hesitation is real, and what it takes to get properties sold in today’s environment. Athena opens up about the importance of building a strong team, mastering the fundamentals, and embracing adversity as a catalyst for growth. Whether you’re a new or seasoned agent, her story and insights will challenge you to rethink your approach and push through tough times with grit and grace.Tune in for practical tips on client education, market transparency, and sustaining success in a cyclical business. Plus, hear how Athena’s athletic background shaped her resilience and why culture and coaching are the secret ingredients to her long-term success.Timestamps & Key Topics:[00:00:00] – Introducing Athena Brownson: Real Estate Journey & Lyme Disease Battle[00:05:00] – Denver Market Update: Inventory, Buyer Hesitation & Economic Challenges[00:13:00] – Overcoming Personal Adversity: How Health Challenges Shaped Her Business[00:20:00] – Building a Winning Team: Delegation, Systems & Culture[00:27:00] – Creative Strategies to Sell in a Slow Market[00:31:00] – The Power of Consistency: Mastering the Basics for Long-Term Success🔗 Related Resources Below:🌐 For more information on Harcourts Auctions our non-distressed auction platform feel free to visit https://www.harcourtsauctions.com🔗 Connect with Athena Brownson:https://athenabrownsonrealtor.com/https://www.facebook.com/AthenaBrownsonRealtorhttps://www.linkedin.com/in/athenabrownsonrealtor/https://www.instagram.com/athenabrownsonrealtor🔗 Connect with Ben Brady and Harcourts Auctions: ⁣https://www.facebook.com/Benbradyharcourts⁣https://www.linkedin.com/in/ben-brady-0b223517⁣https://www.instagram.com/harcourtsauctions⁣ ⁣https://www.facebook.com/HarcourtsAuctionsDon’t forget to like, subscribe, and share this episode if you found Athena’s story and strategies valuable. Your support helps us grow and bring more expert insights to agents navigating today’s real estate challenges.