What It Really Takes to Get Into Sports Broadcasting

In this episode, we speak with Kate McKenna, a BBC Sport assistant producer who went from Liverpool FC tour guide to working on some of the world’s biggest sporting events, without industry connections. Kate shares how saying “yes” to unexpected opportunities helped her break into one of the most competitive industries, and why careers rarely unfold in a straight line.

She takes us behind the scenes of life at BBC Sport, where no two days look the same. From coordinating VTs in the intensity of live athletics broadcasts to travelling globally for major sporting events, Kate’s career is filled with “pinch me” moments she never imagined at the start.

But her story is also about navigating identity, confidence, and belonging. As a woman in sports broadcasting, Kate opens up about finding the balance between fitting in and staying true to herself, and how self-awareness has shaped both her storytelling and her leadership.

You’ll hear:
➡️ How to break into competitive industries
➡️ The reality of working behind the scenes in elite sports broadcasting
➡️ Why saying “yes” can open doors you didn’t know existed
➡️ Navigating authenticity, confidence, and visibility as a woman in sport
➡️ Why mentoring younger women is essential to industry change
➡️ What makes great sports storytelling and why concise, human stories matter

Find out more about We Are PoWEr here. 💫