What It Really Takes to Build a Pro Sports League with Jayna Hefford

After years of different women’s hockey leagues trying to find their footing, the PWHL burst onto the scene with sold-out crowds, real momentum, and a model that’s actually working. We sit down with Jayna Hefford — a five-time Olympian, four-time gold medalist, Hockey Hall of Famer, and the PWHL’s Executive Vice President of Hockey Operations. Alongside hosts Billie Jean King, Abby Wambach, and Julie Foudy, we dig into why this league is taking off, what finally clicked behind the scenes, and where the PWHL is headed next. RSVP to attend the Ally House in San Jose for NWSL Championship week Nov. 21-22 at https://www.ally.com/ally-house-2025 Follow @welcometothepartyshow on: YouTube — @welcometothepartyshow Instagram — @welcometothepartyshow TikTok — @welcometothepartyshow Email — [e-mail] Keep the Party Going: More on Jayna Hefford: https://jaynahefford.com/ PWHL Schedule: https://www.thepwhl.com/en/schedule PWHL Takeover Tour: https://www.thepwhl.com/en/takeover-tour-2026 Thank you to our sponsors: -Ally’s got you covered. Ally Bank, Member FDIC -Explore the new Peloton Cross Training Tread+ at onepeloton.com https://www.onepeloton.com/ -Visit https://www.wayfair.com/ to get your go to items for game day. Find a host or co-host at https://www.airbnb.com/host/homes -Go to https://im8health.com/WTTP for a free welcome kit, five free travel sachets, and 10% off your order. -Shop tons of deals, including member-exclusive savings, all season long during the Season of Savings at https://www.shipt.com/