What It Feels Like to Build a Brand

When we started The To-Do Dudes, people didn’t buy into us, they bought into the idea: students showing up, working hard, and helping their community. We charged just $18 an hour and still got plenty of “no’s.” But every stage of growth came with a lesson. From pricing struggles and pushback to finally earning the trust and loyalty of our customers.

In this episode, we break down the full journey that taught us about value, elasticity, and reputation. You’ll hear about the growing pains, the tough lessons in credibility, and the moment we realized that people will pay a premium for reliability, speed, and quality.