What Investors Want: Projections, Red Flags & the 'It Factor' | Scrushy on Business

Startup funding, venture capital, micro VCs, projections investors believe—this episode of Scrushy on Business dives into what really makes a deal attractive. Richard Scrushy breaks down today's VC landscape—from micro funds writing $500k–$3M checks to mega funds—and share how founders should build credible financial forecasts, avoid investor red flags, and prove the founder/team fit that drives returns.

What you'll learn

• How investors actually read projections (and what makes numbers credible)

• The biggest red flags that kill deals fast (market size, margins, leadership gaps)

• Why founder leadership, organization, and execution beat "cool ideas"

• Reporting that keeps investors confident: monthly P&L, margins, key operating stats

• The reality of today's AI funding boom—and why timing & competition matter

• The true "It Factor": timing, team, market, and relentless execution working together

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