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India’s OTT boom has transformed the entertainment industry. But with so much content available, are we facing oversaturation and a new battle for audience attention?

In this episode, Shutapa Paul speaks to Sidharth Jain, Founder of House of Talkies & The Story Inc., to discuss the changing face of India’s entertainment industry, and what really works in today’s streaming landscape. This conversation dives deep into the challenges and opportunities shaping digital entertainment.

Tune in to hear Sidharth Jain’s expert insights on India’s entertainment revolution. Don’t miss out!

Catch the full conversation on YouTube or listen on Spotify.

#WhatIndiaNeeds #Podcast #OTTIndia #StreamingWars #EntertainmentIndustry #IndianCinema #ContentCreation #Filmmaking #Bollywood #SiddharthJain #DigitalStorytelling #MediaTrends

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00:00:00 – Intro

00:02:14 – What’s working on OTT?

00:03:51 – The illusion of democratisation

00:06:41 – New talent vs big budgets

00:11:20 – Why some creators give up

00:13:36 – The business side: Economic realities

00:15:28 – The truth about scriptwriting

00:18:28 – Rural market potential

00:23:19 – Corporates and billionaires in the industry

00:29:24 – The fading of fandom in the industry

00:35:34 – Controversies, regulation, and censorship

00:46:54 – Global standards in storytelling: Is India catching up?

00:49:40 – Siddharth’s personal journey and the genesis of The Story Ink

01:15:15 – About book-to-screen adaptations

01:06:04 – Fun segment

01:09:43 – Advice to aspiring creators

01:11:58 – Outro

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#ContentCreation #FilmIndustry #FilmmakerTalk #Screenwriting #BookToScreen #IndianCinema #SelfCensorship #FreedomOfExpression #IndianStories #RegionalContent #DemocratizationOfContent

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Story Ink: https://www.thestoryink.com/

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Only 8% of key roles in the Indian film industry are held by women. Composing, sound engineering, and music production remain spaces where women struggle to be heard.

In this Women’s Day special, Shutapa Paul speaks to Alokananda Dasgupta, the music composer behind Sacred Games, Jubilee, and Trapped, about challenges, biases, change that has happened, and that which is still to come.

Catch the latest episode of the 'What India Needs' podcast on YouTube or Spotify!

#WhatIndiaNeeds #genderequality #womeninleadership #workplaceinclusion #Indianmusicindustry #Womeninfilm #Gendergap

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Segmentation:

00:00:00 - Introduction

00:03:01 - Women in film music

00:06:07 - Challenges & barriers for women in film music

00:19:22 - Equality vs actual implementation

00:22:56 - Experience working across industries

00:28:32 - Background scores vs songs

00:34:47 - Royalties & legal issues in music

00:39:39 - Alokananda’s journey & inspirations

00:52:43 - Upcoming projects & future work

00:55:43 - Outro

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#genderequality #workplaceequality #equalopportunities #gendergap #genderequity #womenatwork #careerequality

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Instagram: https://www.instagram.com/alokanandadasgupta

Facebook: https://www.facebook.com/AlokanandaDasguptaOfficial

Credits(Music) Dramatic Epic Orchestra BFCMusic (Andrei Marchanka)

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15.8% of tested food samples in India were found to be substandard.

How safe is the food we consume every day? Can we really trust food
labels? What about street food?

In this episode, Shutapa Paul engages with Rinka Banerjee, Founder of
Thinking Forks, to explore India’s food safety challenges, the
innovations driven by startups, and the future of food.

Catch the full episode on YouTube or listen on Spotify.

#WhatIndiaNeeds #Podcast #FoodSafety #ConsumerRights #HealthyLiving
#FoodRegulations #WhatIndiaNeedsPodcast


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00:00:00 - Intro
00:02:20 - How safe is our food?
00:05:41 - Gaps in food safety enforcement
00:12:08 - Challenges for MSME
00:16:16 - Street food safety concerns
00:22:20 - Quality mismatch in global and Indian products
00:25:06 - Front of pack labelling in India
00:27:42 - Misleading labels & food fraud
00:37:23 - The need for consumer awareness
00:38:20 - Genesis of Thinking Forks and learnings
00:48:35 - The future of food safety in India
00:56:00 - Myths
00:57:56 - Advice for young people
01:01:53 - Outro


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#foodlabeling #frontofpacklabeling #streeetfood #startup #foodsafety #foodregulations #india #foodstartup #indiansnacks #packagedfood #foodpackaging #foodtech #healthierchoices #sustainability

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Linkedin - https://www.linkedin.com/company/thinking-forks/
Instagram - https://www.instagram.com/thinkingforksigsh=MXI2c25mZ3JkdmRpYQ==
Thinking Forks: https://www.thinkingforks.com/