What Implementation Work a Fractional CMO Should Do

In this episode of The Fractional CMO Show, Casey Stanton dives into what it really means to work as a fractional CMO—and why sometimes that means rolling up your sleeves and doing the work yourself. He's pulling from years of real client experience, from managing multi-million-dollar launches to helping clients navigate gaps in their teams, and he's calling out the patterns he sees: overextending yourself, letting scope creep happen, and trying to do everything instead of delegating strategically.

Casey shares straight-up stories from his work—like stepping in when a key team member's paternity leave threatened a project, or designing a custom data workflow to connect a client's CRM systems. These examples show the fine line between having fun, experimenting, and solving problems that only you can solve as a CMO.

Key Topics Covered:

-How to handle scope creep without burning out

-When it makes sense to roll up your sleeves—and when to delegate

-Building systems and teams to work smarter, not harder

-Using curiosity and play to maintain an edge and stay sharp

-Leading through hard times, not just easy wins

-Structuring fractional CMO engagements for maximum impact

-Why fewer clients and bigger problems equal better outcomes and higher fees

🌟 Take the First Step Toward Growth with CMOx 🌟

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📅 Schedule your call today:

👉 CMOx.com/call

We'll make sure this is the most productive (and effortless) decision you've made for your business. Let's talk about strategy and success!

🤝 Join the Fractional CMO Community 🤝

Want to continue the conversation and get access to exclusive resources? Join our free Facebook group for fractional CMOs and marketing leaders! Inside, you'll find discussions, insights, and tools to help you grow your business and maximize your impact.

👉 CMOx.com/community

Looking forward to seeing you inside! 🚀

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Got questions? We'd love to hear them! Submit your questions for a chance to be featured on an upcoming episode:

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📚 Master the Game with These Must-Read Books 📚

Want to go deeper and build a high-impact marketing career on your terms? These two books from Casey Stanton are your blueprint.

The Fractional CMO Method

Wall Street Journal #1 bestseller. Learn how to attract, convert, and serve high-paying clients while staying focused on strategy and leadership.

👉 CMOx.com/book

Find Your CMO

Hiring a CMO? This guide helps CEOs and founders understand what great marketing leadership looks like—and how to find the right fit.

👉 CMOx.com/find-your-cmo

Start reading and take control of your marketing future.

Connect with Casey Stanton:

LinkedIn: https://www.linkedin.com/in/caseystanton/

Website: https://caseystanton.com/