You ever feel like you’re doing the work, taking the hits, and still nobody sees you? That’s where this conversation starts, with a challenge that lands hard: what if being “unknown” isn’t a curse, it’s training. We talk with author Arturo Cerna Jr about The Unknowns Rising, the hidden season that shapes leaders, and why the people the system overlooks can end up reshaping the system.

We get real about Latino entrepreneurship in America: millions of Latino-owned businesses, a huge economic upside, and the frustrating reality of permits, capital access, and closed-door networks. Arturo shares the personal side too, including career collapse, rejection, and the identity crisis that follows when the title disappears. From there, we dig into a deeper definition of wealth that has nothing to do with flexing and everything to do with service, community, and the kind of impact people remember.

We also go practical. AI comes up as a tool for builders, not a toy. If you’re stuck, we talk about using technology to sharpen clarity, map a business plan, and move from ideas to execution. Along the way we hit cultural questions, the “Latinx” label debate, why defining our own story matters, and why we believe Latino leadership at the highest levels, even a Latino president, is not a fantasy.

If you’re tired of waiting for the perfect moment, press play and take the next step. Subscribe, share this with someone in their grind season, and leave a review with the one takeaway you’re building on next.

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You can grind for 30 or 40 years building wealth and still get taken out by one bad decade, one tax mistake, or one panic sell. That’s why we sat down with Ron Deutsch, a former Wall Street fixed income pro (Bear Stearns) and CFA who now helps families at Magnus Financial Group turn portfolios into durable retirement income machines, not stress machines.

We get practical about capital preservation and real-world risk tolerance, including why most people only discover their true comfort level after they lose money. Ron explains how he thinks about diversification when the S&P 500 is dominated by tech, why a long-term wealth management plan beats reactive trading, and how a small 1% to 5% “high beta” sandbox can keep the urge to speculate from infecting the rest of the portfolio.

Then we go deep on fixed income and the misunderstood power of bonds. Ron shares how individual bond portfolios, credit risk, preferreds, closed-end funds, and selective covered call strategies can produce meaningful yield, and why the classic 60/40 portfolio isn’t “dead” so much as dependent on what’s actually inside the 60 and the 40. We also talk alternatives, tax-efficient investing, loss harvesting, MLPs, and what entrepreneurs should do before a liquidity event so they don’t waste their one bite at the apple.

If you want clearer thinking about retirement planning, portfolio risk, and building income you can live on, subscribe, share this with someone nearing retirement, and leave a review. What part of your financial plan feels most uncertain right now?

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www.omarmedrano.com
www.calendly.com/omarmedrano/15min

The pitch deck isn’t where the deal is won. The real “yes” happens earlier, when a buyer’s subconscious decides it feels safe, clear, and self-directed to move forward. That’s why we brought on Paul Ross, a master hypnotist, NLP practitioner, and longtime sales trainer, to unpack the sales psychology most teams ignore and the language patterns that make modern buyers actually focus.

We talk about why old-school sales training feels incomplete in today’s distracted market, and why “know, like, trust” is necessary but not sufficient. Paul shares how to build something deeper: trust in the prospect’s ability to make a great decision. You’ll hear his “soil and seeds” framework for state management, the implied relationship words that create instant buy-in, and why strategic vagueness can increase compliance when used at the right moment.

We also get tactical on objection handling with pattern interrupts and reframes for classics like “we need to look at other options” and “I need time to think it over.” Then we zoom out to the seller’s internal state, fear of closing, and the small phrases that quietly destroy authority. Paul also shares a free resource created specifically for listeners at “sell with suggestion forward slash what if.”

If this helps you sell with more clarity and less pressure, subscribe, share it with a friend in sales, and leave a five-star review. What’s the one objection you want to erase for good?

Join the What if it Did Work movement on Facebook
Get the Book!
www.omarmedrano.com
www.calendly.com/omarmedrano/15min