What I Wish I Knew Before Starting My Insurance Agency with Amanda Hightower

In this episode of Agency Ascend, hosts Chris and Chad sit down with Amanda Hightower, founder of Hightower Insurance Group. Amanda shares how a moment of divine inspiration led her to start her own agency—and the mindset, systems, and leadership lessons that helped her scale it.

She walks through the emotional challenges of being a leader, how she invests in her team, and what it means to lead with both strength and compassion. From learning to say no, to creating space for her family, to staying grounded in her faith, Amanda offers practical advice for agency owners who want to grow without burning out.

Whether you’re thinking about launching your own business or simply want to lead with more intention, Amanda’s story is a masterclass in courage, clarity, and conviction.

Shares:

Amanda: Extreme Ownership: How U.S. Navy SEALs Lead and Win by Jocko Willink & Words That Work by Frank Luntz

Chad: Beyond the Hammer by Brian Gottlieb

Chris: Traction: Get a Grip on Your Business

About the Show

Agency Ascend is a podcast for insurance agents and agency owners who are looking for resources to scale their business. The show is hosted by Managing Partner, Chris Sterlacci, and other staff members of CAA to bring you tools and guidance on how they help Agency owners turn their business into a major asset.

CoVerica Agency Alliance is a strategic master agency of SIAA, the fastest growing agency partnership in the country. Our “integrator” model combines the best aspects of each partnership model — clusters, aggregators, franchises — to create a one-of-a-kind partnership that enhances distribution and drives organic growth. As a top insurance agency strategic partner in Texas, we offer solutions to greatly strengthen your agency’s position in the market.

New episodes drop triweekly on Wednesdays. Please drop us a line if you have a question or suggestion; you can reach us at [e-mail]. Finally, if you like the podcast, we encourage you to subscribe and leave us a review.

Visit us at www.covericaaa.com