What Happens When A Small Business Goes Viral?

S1E13 - If your podcast could change one life, would you start today?

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In today's episode, I'm tackling the biggest challenges entrepreneurs face when using video to grow their brand. First, break down the critical difference between having the right energy and having too much energy on camera, revealing the sweet spot that keeps viewers engaged. Next, I'll share two powerful content hacks: how to use React Content to become the best known in your industry and the viral "Pattern Interrupt" ad technique. Finally, we can get into the tough truth about high-ticket sales: how to confidently overcome the "It's too expensive" objection by stopping the need to defend your price and instead, presenting your service as a clear investment in the customer's future. I'll also share the cautionary tale of a small business whose viral success almost destroyed them, stressing the importance of scaling your systems before the orders flood in. This episode is packed with value to help your business turn content into cash flow.

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-- Podcasting Gear and Resources --

$30 XLR Mic That Somehow Sounds Great (you will need a way to hook it up to your recorder or camera)

Behringer XM8500 https://amzn.to/4fsKsQt

Fantastic Mic! High Quality:

Shure SM7b (all the pros use it) https://amzn.to/3SCB6Yt

Shure MV7X (more affordable) https://amzn.to/3SC462k

Shure MV7+ (USB C + XLR. It could possible to plug directly into phone) https://amzn.to/46z068P

Most affordable XLR Recorder:

Zoom PodTrak P4 https://amzn.to/3SDqAAj

Fantastic Audio Recorder:

RØDECaster Pro II https://amzn.to/3WIhZh0

Apps for recording:

Rode Capture (can record front and back camera simultaneously)

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For remote scenarios, consider Riverside.fm software. Don't use Zoom if you have a choice.

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