• What Happens When 2 Burned-Out Founders Finally Join Forces? with Devon Hayes & Amanda Joyce | Ep #791

  • May 11 2025
  • Duración: 22 m
  • Podcast

What Happens When 2 Burned-Out Founders Finally Join Forces? with Devon Hayes & Amanda Joyce | Ep #791

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  • Would you like access to our advanced agency training for FREE? https://www.agencymastery360.com/training What if scaling your agency didn’t mean more stress, but less? Discover how Devon Hayes and Amanda Joyce turned partnership into freedom—and how you can, too. If you’re an agency owner ready to stop grinding and start growing, this episode is for you. These two entrepreneurs joined forces as partners specifically to navigate this growth journey together—and witnessed how this strategic decision created the growth, impact, and freedom they had always envisioned. Tune in to discover their realization that scaling represented not an additional burden but rather the crucial shift from merely sustaining their businesses to expanding them intentionally and the ongoing challenges they continue to face as they adapt to this exciting new chapter in their entrepreneurial journey. Devon Hayes and Amanda Joyce aren’t just agency owners—they’re proof that collaboration can unlock freedom. With deep experience in PR, construction, and financial services, they share the lessons they learned the hard way—so you don’t have to. They are co-founders of Elevation Marketing, a company specializing in the home services niche, including roofing, custom home building, and plumbing. They share their journey of coming together after running their own agencies and what inspired them to start their first businesses. Additionally, they’ll share what drove them to choosing their current niche and the lessons they’re still learning about building their client pipeline and going beyond being referral-based. In this episode, we’ll discuss: Joining forces to unlock freedom. Finding the winning niche. Why scaling is worth the fear. Subscribe Apple | Spotify | iHeart Radio Sponsors and Resources Wix: Today’s episode of the Smart Agency Masterclass is sponsored by Wix Studio, the all-in-one platform designed to help agencies scale without the headaches. With intuitive tools, robust native business solutions, and low maintenance, Wix Studio lets your team focus on what matters most—delivering exceptional value to your clients. Ready to take your agency to the next level? Visit wix.com/studio and discover how Wix Studio can transform your workflow, boost profits, and strengthen client relationships. Joining Forces to go From Solo Struggles to Shared Success Before meeting, Devon and Amanda were forging separate paths as agency owners, both yearning for greater freedom and support in their professional lives. Devon worked some time doing marketing for companies in engineering and construction and moved on to the financial industry thinking the bigger paycheck would be enough to make her happy. However, just nine months later she felt like a prisoner of the corporate world, while her husband – a business owner – enjoy the flexibility to pursue passions like snowboarding. Inspired by his freedom, she leveraged her corporate contacts and industry knowledge to launch her own business, determined to reclaim control of her time. For her part, Amanda started working for an agency right out of college. Armed with a degree in PR and journalism and zero knowledge about the digital marketing world, she quickly developed expertise and built her own client relationships. As her confidence grew, she realized she didn't want the constraints of office-based work. Since it was the early 2000s, the thought of working remote was unimaginable and something she would have to pursue on her own. Finally, she started her own small niche agency in 2007. Of course, both women soon discovered that entrepreneurship wasn't the straightforward path to freedom they'd envisioned. Their businesses brought stress, sleepless nights, and the weighty responsibility of delivering results for clients. The service-based nature of their work meant constantly seeking ways to improve outcomes, often making it difficult to maintain focus amid competing priorities. When Devon and Amanda finally joined forces in 2019, they brought together the valuable lessons each had learned about the industry and business ownership—creating a partnership built on shared experience and complementary strengths. A Collaboration to Unlock Freedom and Have a Higher Impact Even before joining forces, Devon and Amanda were working together in several projects and found they complemented each other very well. In fact, Amanda felt their projects together were the ones causing her less stress. While working with Devon meant she had someone covering for her while she was on vacation, for instance, the clients from projects she was handling by herself wanted her attention 24/7. Both women had achieved a level of success that allowed them to pay their bills and maintain a comfortable lifestyle but realized that to truly thrive, they needed to shift their focus from merely sustaining their businesses to scaling them. More than just a desire for more revenue ...
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