What Google’s Search Console Beta Test Reveals About AI Visibility

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On today’s show:

Google quietly rolled out a beta test in Google Search Console that surfaces social channels alongside traditional web metrics. While it may look like a small reporting change, it signals a broader shift in how Google defines discovery, visibility, and authority — and why AI systems surface brands the way they do.

In this episode:

• What the new Google Search Console beta reveals about how search visibility is evolving
• Why surfacing social channels inside Search Console is more than a feature update
• How this change aligns Google’s measurement systems with how AI answer engines already work
• Why brands can appear in AI answers without ranking traditionally — and vice versa
• How AI systems evaluate influence across websites, social platforms, and creators
• How this update maps directly to the FSA Framework (Freshness, Structure, Authority)
• What marketers should take from this shift as they plan content and visibility strategies for 2026

Let’s connect:

LinkedIn → Cassie Clark | Content Strategist
Website → cassieclarkmarketing.com

P.S. Is your brand losing its "Answer Authority"?

Most series A/B and enterprise brands are being "nudged" out of AI search results because of entity gaps and "stale" content. I am opening 3 specialized audit slots for January 2026 to help you reclaim your Share of Voice using the FSA Framework (Freshness, Structure, Authority).

Request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/