What Good Energy did to gain consumers trust

Join us as we sit down with Ian McKee, Head of Communications at Good Energy, one of the UK's top renewable energy suppliers. In these times of soaring energy prices, Ian faces the challenging task of connecting with customers and convincing them to choose Good Energy. Discover how he builds and harnesses trust to drive sales and inspire positive change.

Good Energy's social media presence isn't without its hurdles, as it encounters its fair share of challenges with trolls and followers engaging in passionate debates on important topics Ian also shares his top tips when it comes to creating engaging content. Make sure to listen in to discover what they are and how you could use them to elevate your social media game.

Lastly, stay tuned until the end as we explore this week's social media fail and investigate why Starbucks' Race Together campaign was such a failure.

Social media fail:

https://www.eater.com/2015/6/18/8807849/why-starbucks-race-together-campaign-failed

 

Check out Ian on socials:

Linkedin: https://www.linkedin.com/in/imckee/

https://www.linkedin.com/in/imckee/

Website: https://www.goodenergy.co.uk/

Instagram: https://www.instagram.com/goodenergyuk/

 

Check us our on socials too:

⁠https://www.instagram.com/nlysocial/⁠

⁠https://www.tiktok.com/@nlysocial⁠

⁠https://www.facebook.com/NlySocial⁠

⁠https://www.linkedin.com/company/naturally-social/⁠

⁠https://www.naturallysocial.co.uk/⁠

 

What we do at Naturally Social?

Our story begins in 2015 with Natalie Sherman, a social media manager who had been honing her craft in the action (and occasional mania) of local government. Moving on from those oh-so-fun days, Natalie was determined to harness social media to resource the difference-makers of the world – whether they be charities or companies. If you could create profit from social media, surely you could create real change too, right?