What Gets Measured Podcast Por NinjaCat arte de portada

What Gets Measured

What Gets Measured

De: NinjaCat
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What Gets Measured is a NinjaCat podcast about marketing performance management, data, and analysis, featuring candid conversations and interviews with insightful guests and informative experts. Hosted and produced by Jake Sanders, this bi-weekly podcast provides marketers with applicable anecdotes and topical takeaways to better manage their performance marketing because; “what gets measured, gets managed.” SHOWPAGE - https://www.ninjacat.io/blog/marketing-performance-management-podcast © 2022, NinjaCat2025, NinjaCat Economía Gestión Gestión y Liderazgo Marketing Marketing y Ventas
Episodios
  • Fixing the Disconnect Between Brand, Demand, and Dollars

    Fixing the Disconnect Between Brand, Demand, and Dollars
    Jul 29 2025

    Charlie de Thibault calls out marketing’s obsession with bottom-funnel metrics, explains why attribution is hurting more than it helps, and shares how to actually prove value across teams.

    SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-fixing-the-disconnect-between-brand-demand-and-dollars

    © 2025, NinjaCat
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    39 m
  • A New Mindset for AI-Augmented Marketing

    A New Mindset for AI-Augmented Marketing
    Jul 15 2025

    Colt Briner, CMO at Trend Health Partners, shares how AI agents helped his lean marketing team outperform departments six times their size—without sacrificing voice, insight, or authenticity.

    SHOWPAGE: www.ninjacat.io/blog/wgm-podcast-a-new-mindset-for-ai-augmented-marketing

    © 2025, NinjaCat
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    38 m
  • Make Better Bets with Causal AI

    Make Better Bets with Causal AI
    Jul 1 2025

    Discover how causal AI transforms marketing analytics by solving the correlation vs. causation dilemma. Learn why outdated Marketing Mix Modeling (MMM) can't keep up, and how causal AI provides actionable, real-time insights for CMOs and CFOs.

    SHOWPAGE: https://www.ninjacat.io/blog/wgm-podcast-make-better-bets-with-causal-ai

    © 2025, NinjaCat
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    1 h
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