What Gen Z really think with Zoplo's Tom Cullen

This episode we're speaking with Tom Cullen, who's the co-founder of opinion sharing app Zoplo. With a growing Gen Z audience of 80k plus, numerous viral social accounts popularising discussion topics the app shares, Tom talks about building a youth-focused app, involving them in the process, and developing content that engages and entertains youth audiences.

Find out more about Zoplo

Follow Tom on LinkedIn

The three things Tom recommends to better engage youth audiences are; making conversations about them rather than your own brand/organisation, join the conversation in an authentic way rather than trying to 'speak Gen Z', and use humour when you can, which might involve better understanding the content world they're in.

Extending this to working with young creators, Tom talks about the importance of structure and not assuming anything about work experience and practice to ensure clear communications.

Books Tom recommends; Polling Unpacked: The History, Uses and Abuses of Political Opinion Polls by Mark Pack

and Pixar Storytelling: Rules for Effective Storytelling

TikTok accounts he recommends;

Pick'em (@pickemstore)

Brenden @brendenlmao

European Kid @theeuropeankid

Zoplo on TikTok @Zoplohalloffame