What Do Buyers & Sellers Want From Their Real Estate Agent In 2026? • Amanda Pendleton

Amanda Pendleton, the Zillow house trends expert, unpacks fresh data on today’s buyers and sellers. Amanda discusses the growing importance, and fragility, of buyer loyalty, why repeat clients often don’t return to their original agent, and the re‑engagement strategies top producers use to stay top of mind for 10–15 years between moves. Next, Amanda talks about how online research and AI are changing how consumers find agents, what a powerful digital presence and brand should look like in 2026. Amanda also emphasizes that GenZ is a bigger force in the market than most agents realize. Last, Amanda explores what today’s sellers really want and how data-driven agents can use Zillow’s insights to win more listings and build long-term loyalty.

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