What Can Ministries Learn From The Cracker Barrel Rebrand Fiasco

It was hard to watch Cracker Barrel try to reinvent itself this year. It tried to move away from the past and into a future that seemed to leave its customer base behind. But what can churches and ministries learn from this process? Marketing expert Mark MacDonald has been a frequent speaker at IFR's Worship & Technology Conference. In today's podcast, he breaks down some lessons that we can all take away from a $700 million rebrand that almost took a national icon down.