Wharton Marketing Matters Podcast Por The Wharton School arte de portada

Wharton Marketing Matters

Wharton Marketing Matters

De: The Wharton School
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Marketing Matters is hosted by Wharton marketing professors Barbara Kahn and Dr. Americus Reed, II. Each week they discuss marketing and advertising trends, consumer behavior, data and analytics, the latest in retail marketing, brand-building, and much more with their expert guests. Episodes are recorded at the Wharton School.

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9dfd5b00-46e4-11f0-951a-ad1d1d957931 Economía Marketing Marketing y Ventas
Episodios
  • CMO of Liquid I.V., Stacey Andrade-Wells

    CMO of Liquid I.V., Stacey Andrade-Wells
    Jan 29 2026
    Stacey Andrade-Wells, Chief Marketing Officer of Liquid I.V., shares how her background at Procter & Gamble and Unilever shaped a data-driven, purpose-led approach to building a culturally relevant hydration brand and executing its first Super Bowl advertising moment.

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    31 m
  • CEO of GrowthLoop, Chris O'Neill

    CEO of GrowthLoop, Chris O'Neill
    Jan 22 2026
    Chris O’Neill, CEO of GrowthLoop, joins Barbara and Americus to explore how compound marketing, agentic AI, and data-driven experimentation are redefining marketing workflows and customer experiences, using his insights from decades of leadership across technology, data, and brand-driven growth.

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    34 m
  • CMO of HelloFresh, Jorge Samayoa

    CMO of HelloFresh, Jorge Samayoa
    Jan 15 2026
    Jorge Samayoa, Chief Marketing Officer of HelloFresh, joins Barbara & Americus to explain how the brand uses consumer data, personalization, and a focus on real, home-cooked food to drive growth, reduce friction, and meet evolving health and lifestyle needs.

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    28 m
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