Welcome to the Simulation Mindset World

Today on our show, we’re talking about the creative process at a time of synthetic data and AI-powered simulations. To do this, we’re joined by Jason Severs, Head of Design for frog on the East Coast in North America. Jason is a self-identified ‘skeptical optimist’ when it comes to engaging with new tech, which is an approach he brings into all aspects of his life, from his work with teams at frog, to his own art practice, as well as to the many IoT devices in his home currently in various states of connectivity.

Brought to you by frog, a global creative consultancy. frog is part of Capgemini Invent. (https://www.frog.co)

Read Jason's article 'Convergent Design in the Age of AI' (https://www.frog.co/designmind/convergent-design-in-the-age-of-ai)

Download the new frog report 'Chief Challenges 07: Your Consumer Responsibility' (https://fro.gd/3JSdvOK)

Download the frog report 'Convergent Transformation' (https://go.frog.co/en/en/convergent-business-transformation)

Host/Writer: Elizabeth Wood, Editorial Director, frog

Research & Story Support: Camilla Brown, Editorial Manager, frog

Audio Production: Richard Canham, Lizard Media (https://www.lizardmedia.co.uk)