Weekly Update #35: Live From SilverTip Heli-Skiing Lodge

On this Weekly Update of Trades Talk, Justin White checks in from British Columbia with a big-picture look at life, leadership, and the power of vision.

After attending a mastermind retreat, Justin shares how a 5-year personal and business plan rooted in identity can become a compass for growth. He challenges a common belief: are your people really your greatest asset? Or is it your standards that drive long-term performance and culture?

From burnout recovery to elevating your hiring bar, this episode is packed with practical insights for leaders ready to zoom out, reset, and play the long game.

• Masterminds help unlock clarity, perspective, and self-awareness

• A 5-year plan should focus on the person you're becoming, not just goals

• Standards may matter more than people when building great teams

• Tolerating mediocrity has ripple effects across culture and results

• Zooming out helps break burnout patterns and reframe leadership challenges

This one’s for disruptors building with intention in 2026.