Weekly Update #3: Inside the Kress Next Summit

In this forward-looking episode of TradesTalk, Justin White unpacks his recent visit to the Kress Next Summit in Los Angeles, where top landscapers from across the West Coast gathered to see the future of the industry in action.

At the center of the conversation: the Kress Voyager- a fully autonomous, 48-inch zero-turn mower with a 5000-hour lifespan and cutting-edge level 5 autonomy, capable of mowing 5 acres in just 6 hours. With 360-degree obstacle avoidance and no operator required, the Voyager is a bold look at what landscaping will be by 2030.

But this episode is about more than machinery. Justin breaks down his quarterly strategic planning model, where his team sets 5 non-negotiable goals and 5 KPIs every 90 days. He shares why he's considering moving to a 45-day sprint cycle to stay ahead in a fast-moving industry.

Plus, they talk about what it means to lead with transparency, how the Disruptors peer group is helping companies level up, and why embracing change isn't optional; it's essential.

Whether you’re a tech skeptic or an early adopter, this episode is a roadmap for how to plan, adapt, and win in the green industry’s next era.