Webflow CPO on How Product Leaders at AI-Native Companies Act as Individual Contributors | Rachel Wolan | E281

In this episode, Carlos Gonzalez de Villaumbrosia speaks with Rachel Wolan, CPO at Webflow, the visual development platform valued at $4 billion that empowers over 3.5 million designers worldwide. Rachel discusses Webflow’s bold strategy to evolve into an AI-native experience platform with the launch of AppGen, a tool bridging the critical gap between AI prototyping and true production for enterprises like The New York Times and Spotify.

What you'll learn:

• The ICCPO Framework: Why modern leaders must remain patient zero and use their own tools to understand the systems they build.
• From SEO to AEO: Why Product Managers must now own Answer Engine Optimization as a primary distribution channel.
• AppGen Strategy: How to move beyond simple wrappers to generate full-stack, on-brand web apps directly from prompts.

Key Takeaways👇:

• Build Your Own Leverage: How Rachel built her own Chief of Staff AI agents to automate research and scale her output.
• Production-Ready AI: Why the real opportunity lies in making AI outputs secure and brand-consistent for enterprise use.
• New Distribution: Adapting product strategy for a world where discovery happens through AI agents, not just search engines.

Credits:

Host: Carlos Gonzalez de Villaumbrosia
Guest: Rachel Wolan

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