If your crypto product is solid but growth feels slow, this episode gives you the clarity you need. It breaks down how teams like Aave, Uniswap, Polymarket and others actually unlocked their early traction and what you can learn from their playbooks.

You will hear the patterns behind channels that work, how to pick a segment that gives you an edge, and why even great products do not spread on their own.

If you are building in crypto and want practical guidance instead of vague advice, this is a focused walkthrough of what moves the needle. Listen and make your crypto GTM sharper.

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Blog post version: https://kanfa.macbudkowski.com/crypto-gtm

Book office hours call here: https://cal.com/macbudkowski/office-hours

Good to be back and happy to chat with you. Learn more and book a slot here: https://kanfa.macbudkowski.com/lets-chat

Henri is an ex-research scientist at Protocol Labs. He Co-Founded Privy, which provides web3 projects such as Friend.tech, t2 & Shibuya with seamless onboarding & embedded wallets.

In this episode, we dive into the early MVPs of Privy, learn how it works under the hood, how they managed to design such as smooth UX & more.

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If you like high-quality crypto content, check out the project I co-founded: kiwinews.xyz

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TIMESTAMPS:

00:00 A few words of intro

01:56: Why Henri started working on Privy

06:02 The early days of Privy

11:37 How have they built their MVP

13:15 Why did they make a pivot despite having an interest in their product

15:41 Which features helped them to tip the scales

22:34 How Privy works under the hood

34:04 Most wallets were built with L1s in mind

37:23 How do embedded wallets work

48:24 What would happen with wallets if Privy went out of business

50:36 How do they acquire their users

53:24 What kind of metrics do they follow

57:59 How does the world look like if Privy fulfilled its mission

1:04:25 Where people can learn more about Privy