We Tested AI Video Ads — Here’s What Improved Our ROAS

Michael and Shane White are back — and this time, they’re taking on the wild world of AI video ads. You’ve probably heard the hype, but here’s the truth: AI videos are already reshaping how Amazon sellers launch, test, and scale. They also dig into what most people get wrong about CVR tracking, why data still beats “gut feeling,” and how video might soon be your best-performing ad type (yes, even if you’re camera-shy).So grab your headphones and your favorite coffee mug — it’s time to talk about launches, AI, and the future of Amazon PPC. 🦡 Highlights ​​0:00 – Intro2:00 – Origin story: building agency from Ecom experience2:25 – Boutique approach: agency + PPC manager in one5:14 – AI video: 3D renders from simple files6:14 – Micro-testing videos on Amazon with keywords10:00 – Future: video generation without editors, low cost12:00 – Brand launch strategy on Amazon, goal setting14:48 – Four PPC launch phases: branded, product, competitor, video/display17:07 – Conversion > ROAS on early stages20:32 – Launch phases: branded terms, descriptive keywords, category/competitors29:12 – Share of search, tracking conversions & traffic32:48 – Search term optimization, trends, product profitability34:00 – Risk of focusing too much on ROAS early36:23 – Sacrifice for long-term success; PPC lessons like GPA vs ROAS38:17 – Experimenting & giving campaigns buffer; lessons from short-term dips40:08 – Nomenclature for campaigns, 30,000-foot view, organizing all campaigns & creative assets42:16 – 30-day test period for campaigns; impressions first, then evaluate45:23 – Next 6 months excitement: AI & automating analysis🦡 Resources & Links🦡 GET AD BADGER ➡️Find Michael Erickson Facchin — Ad Badger’s CEO and soul, PPC whisperer, and your go-to guide through the wild world of Amazon advertisingOur guest today is Shane White of Nobul PartnersWhat Top Amazon Sellers Won’t Tell You About AI Video AdsWhy No One Watches Your Amazon Sponsored Brand Videos & How To Fix ItHow Do I Make Excellent Amazon Sponsored Display Videos On Budget?Creative Optimization and Partnerships with Roku for Amazon Video Campaigns📚 Unlock our FREE comprehensive Amazon Marketing PlaybookSubscribe to our newsletterTransform your workflow with our comprehensive Amazon Advertising checklistReview all our show notes-Host and Executive Producer: Michael Erickson FacchinGuest Co-Host: Shane WhiteSenior Producer: Nancy Lili GonzalezPodcast Coordinator & Graphic Designer: Sofiia PodashVideo and Audio Editor: Pedro Moreno