You might think the Wine Aroma Wheel is so simple, that it’s not really even worth using more in your business. You’d be wrong! In today’s episode, I’m sharing three ways you can start to use the Wine Aroma Wheel more effectively in your business – whether that’s with your guests, or even internally with your staff. You’ll also hear directly from the maker, Dr. Ann Noble herself, so you can learn exactly why it’s still such a relevant tool in today’s wine world.

If you’d like to access any of the links mentioned in this episode or connect with me, you can see everything in the show notes.

I’d love to hear from you if you’ve enjoyed this episode, so take a screenshot and share it with me on social media. À bientôt!

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Bonjour! In this first episode of “We Taste Wine Differently”, I’m sharing with you the three main behaviors I identified that needs to be changed if you want to start reconnecting with your consumers more in your winery or tasting room.

The industry faces a significant challenge in connecting with and staying relevant to today’s wine consumers. Drawing on 30 years of experience as a sensory and consumer scientist, I provide actionable strategies to help you create unforgettable experiences for your customers.

If you’d like to access any of the links mentioned in this episode or connect with me, you can see everything in the show notes.

I’d love to hear from you if you’ve enjoyed this episode, so take a screenshot and share it with me on social media. À bientôt!

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.

Why do some wine experiences create lasting memories, while others fall flat? Is traditional wine education truly connecting with today's consumers?

Hi, I'm Dr. Isabelle Lesschaeve. For over 30 years as a sensory and consumer scientist, I've seen how the wine industry can build deeper connections by focusing on what people actually experience.

On We Taste Wine Differently, we bridge the gap between complex science and practical application. You'll hear from leading experts, explore fascinating case studies, and get actionable insights to transform your approach.

Learn how to leverage sensory and consumer science to refine your portfolio, engage guests more effectively in the tasting room, and foster those crucial long-term relationships. We challenge assumptions and provide research-backed strategies that work.

If you're a wine professional ready to innovate and put your customers' experience first, this podcast is for you.

Find We Taste Wine Differently wherever you get your podcasts. Subscribe today and start tasting wine differently!

I’d love to hear from you if you’ve enjoyed this episode, so take a screenshot and share it with me on social media. À bientôt!

Would you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.