We Got Black Friday’d! What Makers Can Learn From It

In this episode of Make Good Things Happen, Angela and Renée dig into the sting of being “Black Friday’d,” and unpack what it says about trust, loyalty and modern marketing.

How can one messy discount experience reveal so much about customer confidence?

From the sudden discount drop that left them “Black Friday’d” to the rise of overly personal SMS marketing, our ladies discuss what this shopping frenzy reveals about customer trust, pricing behaviour and the risks of stretching promotions too far. They explore why false urgency breaks loyalty, how ads demand community management, and what it means to stand firm in your pricing.

Segments include:

• From Scroll to Cart
• Gruen Lite
• Making News
• This Week I...

What we cover in this episode:

• What it means to be “Black Friday’d” and how fast trust can evaporate.
• Why endless discounting trains customers to doubt your pricing.
• The rise of SMS marketing and why it feels intrusive.
• How to handle negative comments on Facebook ads with professionalism and clarity.
• Why your product is not meant for everyone, and why that is okay.
• A wrap-up of maker and creative-community news, design events and industry updates.

Head to the MGTH website for show notes, transcripts and links.

Instagram: @mgth.com.au

Brand artwork by Mel Baxter Moonshine Madness

Brand photography by Maja Baska Photography

We acknowledge the Traditional Custodians of the land on which we produce this podcast, that of the Wadawurrung People, as well as the Gayamaygal and Garigal people. We pay our deepest respects to Elders past and present.

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