Water, Hair, and Skin--Millions Spent on the Wrong Thing

The Hair Care and Skin Care markets are HUGE! The hair care market was about $75 billion in 2018 and is expected to reach $112 billion by 2016. The skin care market about $140 billion in 2018 and is expected to grow to $200 billion by 2026. The problem is that without balancing your water those products don't work they way they should. Tests in the lab have revealed some surprising things about how your water chemistry affects your hair and skin. We'll talk about what's in your water that makes that high end $100 a bottle shampoo about as effective as washing your hair with dish soap.