Walliance raised €10 Million + — without breaking the startup playbook

Giacomo Bertoldi didn’t follow the Silicon Valley playbook.
Instead, he turned a legacy family business into Walliance — one of Europe’s biggest real estate crowdfunding platforms.

Fast-forward: €10M+ raised, campaigns across Italy, Spain, and the US, and a story full of hustle, pivots, and pressure.

In this episode:
- How he built Walliance from the ground up
- That €6.5M raise that nearly crashed
- Why Spain worked, France didn’t, and NYCsurprised them all
- Real estate lessons, family biz drama, and alot of grit

Real estate has never sounded this fun.

Chapters:

00:00:00 - Introduction to Momentum and Guest Introduction

00:01:02 - The Birth of Wallians: A Vision for Real Estate

00:05:00 - Giacomo's Journey: From New York to Wallians

00:07:24 - Family Influence and Entrepreneurial Spirit

00:10:13 - Navigating Challenges and Seeking Support

00:16:46 - The Importance of Mentorship in Business

00:22:57 - Explaining Wallians: A New Way to Invest

00:24:26 - Starting Small: The Investment Threshold

00:27:28 - Understanding Returns: What to Expect

00:28:21 - Expanding Horizons: Entering New Markets

00:32:13 - Navigating Challenges: Managing International Operations

00:36:23 - The Real Estate Reality: Managing Projects and Delays

00:38:07 - Finding Momentum: What Drives Success

00:38:32 - Rapid Fire Round: Quick Insights