WRITE PRETTY FOR ME || Amplify Interview

In this conversation, Ampligy interviews Alane Gianetti, a successful calligrapher and business coach. Elaine shares her journey from a hobbyist to a thriving business owner, emphasizing the importance of social media in building her brand and community. The discussion highlights the shift from competition to collaboration among creatives, the transition to coaching others, and the balance of catering to dual audiences. Elaine offers valuable advice for new business owners, focusing on authenticity and connection in their marketing efforts.

Keywords: calligraphy, business coaching, social media, community, entrepreneurship, creative business, wedding stationery, pricing strategy, education, small business

Chapters:

00:00
Introduction to Calligraphy and Business Journey

05:52
The Role of Social Media in Business Growth

11:12
Building Community Over Competition

17:40
Transitioning to Coaching and Education

24:58
Balancing Dual Audiences and Content Creation

32:24
Advice for New Business Owners

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