WPP's Death Star Strategy and Why Indies Are Going the Other Way

Kurt breaks down WPP's major restructuring plans, Dentsu's leadership change, and why holding companies and indie agencies are heading in opposite directions. Plus: why marketers are hiding their AI usage and what agency owners should do about it.

Subscribe to The Agency Brief at https://theagencybrief.substack.com

Become a supporter of this podcast: https://www.spreaker.com/podcast/the-agency-brief--6227880/support.