WPP Blows Itself Up (On Purpose)

Kurt breaks down WPP's dramatic rebrand under new CEO Cindy Rose, why the holdcos still can't turn their AI stories into real business models, and what the new economics of AI compute costs mean for agencies of every size. Plus, the subscription pricing debate and a shift away from The Trade Desk's OpenPath.

Visit Kurt’s coaching site at https://schmidtconsulting.group

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