WOW Your Customers with Tammy Fink - Episode 63

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In this episode, Robert Kaelin and Mike Newman interview Tammy Fink, author of The Wow Factor, about the importance of creating meaningful and memorable connections with clients. Tammy emphasizes the need to make every connection point with clients meaningful and memorable, regardless of the size of the business. She shares examples of how businesses can use personalized gifts and experiences to build strong relationships with their clients.

Tammy also discusses the challenges businesses face in connecting with their audience and provides tips for finding unique ideas to create a wow factor. The episode concludes with Tammy encouraging businesses to inspire, motivate, and celebrate their clients to increase client retention and revenue.

Takeaways

• Make every connection point with clients meaningful and memorable.
• Personalize gifts and experiences to build strong relationships with clients.
• Understand the challenges businesses face in connecting with their audience.
• Find unique ideas to create a wow factor and stand out from competitors.
• Inspire, motivate, and celebrate clients to increase client retention and revenue.

Chapters

00:00 Introduction

00:15Tammy Fink and the Wow Factor

03:01 Writing The Wow Factor

06:05 Increasing Revenue and Retention

07:31 Connection Points in the Customer Journey

10:21 Loving People and Building Relationships

13:27 Finding Ideas for the Wow Factor

15:06 Creating a Wow Factor in Challenging Industries

19:14 Conclusion

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