WBBM Noon Business Hour - Instacart AI Pricing

An investigation by Consumer Reports finds shoppers ordering groceries through Instacart are unknowingly part of a widespread AI-enabled experiment that prices identical products differently from one customer to the next - sometimes by as much as 23 percent. Phil Lempert, founder of SupermarketGuru.com in Los Angeles, joins Rob Hart on the WBBM Noon Business Hour with the details.