Looking for ways to get more client referrals and grow your business without spending on ads? It’s possible! In this episode, Sonaya Williams shares proven strategies to build predictable referrals without paid ads, using simple relationship-based systems that actually work.

It’s myth buster time!

“You need ads, funnels, and a big social media presence to scale your business. Referrals, on the other hand, are random. You can’t control them.”

At least, that’s the story. But what if I told you that’s simply not true?

Let’s bust that myth wide open with Sonaya Williams from The CEO Partner https://theceopartner.com. Sonaya is a systems-driven entrepreneur who built her agency powered by a smart strategy to get more client referrals without paid ads.

Meet Sonaya from The CEO Partner

Sonaya is the founder of a thriving consulting agency that helps service- based businesses streamline their operations and scale sustainably. Like me (If you’ve listened to my previous podcasts, you know this is totally my jam), Sonaya believes good systems are the backbone of any successful business.

They are about creating consistent, repeatable and streamlined experiences that guarantee a great outcome. You can find some of the previous podcasts about how to streamline business processes here https://sandrajulian.co/systems-and-processes/, and here,
https://sandrajulian.co/clunky-business-processes/

Spoiler alert: Sonaya’s systems expertise can also help you get more client referrals in a predictable way.

Continue to read at: https://www.sandrajulian.co/podcast153

Rate, Review, And Subscribe For More Business Wisdom!
You can send me a message, question, feedback HERE

Work with me
You’ve built a thriving business through hard work and determination, yet you can feel you’re entering a new season. You’re ready for clarity, space, and support that honours your energy and helps you lead in a way that feels calm, intentional, and aligned with who you’re becoming. If you’re seeking a more easeful, intuitive way forward then private 1:1 Coaching is for you. https://sandrajulian.co/work-with-me/

Website: www.sandrajulian.co
Instagram: www.instagram.com/sandrajulian.co
Facebook: www.facebook.com/sandrajulian.co
LinkedIn: www.linkedin.com/in/sandrajulian1

Music is Te Kawa o Rongo by Ngāneko Eriwata

Episode edited by LJS Creative Services #PodcastManager

Show notes & blog by Mattie Belsack from Bellbird Writing

Tania Niwa shows how to move between cultures without losing your identity. Through listening, storytelling, grounding, and authentic leadership, she bridges worlds while staying deeply connected to her Māori roots. This is her story. 💛

Moving between cultures can feel like dancing on a tightrope: sometimes fun and thrilling, sometimes straight out wobbly and unsettling. My new guest had to learn the importance of holding fast to your roots, even as you stretch into new spaces and come out standing tall at the other end. 🌀✨

📸 Meet Tania Niwa (https://tanianiwa.com/), an incredible Wāhine Māori photographer who built a thriving business in Australia. Then followed the quiet call of home all the way to Taranaki while living the reality of having a foot in each country.

Through her journey, Tania has learned how to move between cultures without losing her identity, and how to lead with authenticity no matter where she stands.

Continue to read at: https://www.sandrajulian.co/podcast152

Rate, Review, And Subscribe For More Business Wisdom!
You can send me a message, question, feedback HERE

Work with me
You’ve built a thriving business through hard work and determination, yet you can feel you’re entering a new season. You’re ready for clarity, space, and support that honours your energy and helps you lead in a way that feels calm, intentional, and aligned with who you’re becoming. If you’re seeking a more easeful, intuitive way forward then private 1:1 Coaching is for you. https://sandrajulian.co/work-with-me/

Website: www.sandrajulian.co
Instagram: www.instagram.com/sandrajulian.co
Facebook: www.facebook.com/sandrajulian.co
LinkedIn: www.linkedin.com/in/sandrajulian1

Music is Te Kawa o Rongo by Ngāneko Eriwata

Episode edited by LJS Creative Services #PodcastManager

Show notes & blog by Mattie Belsack from Bellbird Writing

Pounamu Skelton’s story is one of vision, resilience, and legacy. He uri o Taranaki Maunga, Te Atiawa, Taranaki Tuturu, and Ngāti Ruanui, Pounamu lives on her papakāinga in Onaero, a place her whānau have named Te Rau Orongo “the multiple ways to heal ourselves.”

For more than 24 years, she carried a dream: to live organically and sustainably, close to her tūrangawaewae. Today, that dream has taken shape on five acres of fertile whenua, where every decision is guided by connection to whakapapa and the generations yet to come.

A Multifaceted Business with Purpose ✨

Pounamu’s business journey is as abundant as her māra. She wears many hats:

• Running online and in-person programmes on māra kai and rongoā.
• Consulting with organisations on kai sovereignty and composting projects.
• Speaking on national panels and conference stages.
• Hosting land-based professional development workshops for organisations at her papakāinga.
• And most recently, preparing to launch her own apothecary boutique, bringing natural herbal products to life.

What ties it all together is her unwavering commitment to Hua Parakore, the ancestral philosophy of growing food, medicine, and people in ways that honour the land and the future.

Continue to read at: https://www.sandrajulian.co/podcast151

Rate, Review, And Subscribe For More Business Wisdom!
You can send me a message, question, feedback HERE

Work with me
You’ve built a thriving business through hard work and determination, yet you can feel you’re entering a new season. You’re ready for clarity, space, and support that honours your energy and helps you lead in a way that feels calm, intentional, and aligned with who you’re becoming. If you’re seeking a more easeful, intuitive way forward then private 1:1 Coaching is for you. https://sandrajulian.co/work-with-me/

Website: www.sandrajulian.co
Instagram: www.instagram.com/sandrajulian.co
Facebook: www.facebook.com/sandrajulian.co
LinkedIn: www.linkedin.com/in/sandrajulian1

Music is Te Kawa o Rongo by Ngāneko Eriwata

Episode edited by LJS Creative Services #PodcastManager

Show notes & blog by Mattie Belsack from Bellbird Writing