How do you transform a wellness startup into a cultural brand?

The SULT founders reveal how they have leveraged social media to build credibility, connection, and conversion. We explore the tactics behind their content strategy, the role of community in brand storytelling, and what every marketer can learn from their digital-first approach.

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In this episode of Voices of Influence, longtime friends and YouTube pioneers Caspar Lee and Joe Sugg sit down for an honest and entertaining conversation about their journey from viral creators to entrepreneurship.

The conversation dives into their thoughts on short form vs long form content, digital media vs traditional media (including the feature length DVD they starred in) as well as the story behind Joe’s journey from roof thatching to the West End stage.

They explore their shared vision which led them to launch their own talent management company, MVE Management and how Joe came to be an investor in Influencer. If you're curious about how creators can take control of their careers and build something lasting, this one’s for you.

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In the first episode of our newly-named 'Voices of Influence' series, we welcomed Simon Squibb to the studio. Simon puts the E in entrepreneur, having built his first business at 15 years old, and embarking on an incredible journey building a community of over 14 million people on social media, eventually building his current business helpbnk.com. In this conversation, we discuss University, AI, Entrepreneurship and how the creator economy is just getting started, as well as Simon's mission and future vision. Enjoy!

Quote to remember:

“Don’t build a business. Build a brand.”

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