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What does it really take to run a successful lighting design business? Beyond the creative brilliance and technical expertise lies a complex web of business skills that many designers never anticipate when launching their own practice.

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Re-release of a presentation from our 'Business of Lighting Design' series from the first season on the VLD Community platform. To watch this presentation visit members.vld.community and head to the 'Season One - The Business of Lighting Design' section.

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In this presentation, award-winning lighting designer Paul Nulty (founder of Nulty Lighting) pulls back the curtain on the business fundamentals that separate thriving lighting design practices from struggling ones. Drawing from his own entrepreneurial journey spanning over two decades, Paul introduces a straightforward yet powerful four-pillar business model that forms the backbone of any successful design practice.

The revelation that actual lighting design work constitutes merely 25% of running a business serves as both a reality check and roadmap for aspiring practice owners. Through candid insights and practical wisdom, Paul details how Operations, Human Resources, Business Development, and Finance must work in harmony—with each demanding equal time and attention from practice leaders.

For many creative professionals, topics like sales strategies, financial management, and team building feel foreign or uncomfortable. Yet Paul makes a compelling case for embracing these skills not only for personal success but for elevating the entire lighting design profession. His refreshing honesty about his own limitations ("I want to be the worst person at everything in my practice") offers a powerful lesson in leveraging team strengths.

Beyond tactical advice, this presentation delves into the deeper questions of purpose and passion that should drive any business endeavor. Paul guides listeners through crafting meaningful vision and mission statements that serve as both compass and fuel for the entrepreneurial journey.

Whether you're contemplating starting your own lighting design practice or seeking to strengthen an existing one, this presentation delivers the framework and inspiration to transform creative talent into business success. The path may be challenging, but with passion, purpose, and professional acumen, the business of lighting design offers rewards well worth the journey.

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Enter our world of lighting design with our latest community roundup. We're thrilled to welcome a wave of new members to our growing community, creating an increasingly diverse group of lighting professionals sharing insights and inspiration.

Mark your calendars for two webinars approaching: Sarvdeep Basur presents "Preserving Darkness" on July 24th, hosted by the Signify Lighting Academy, which explores the balance between design excellence and environmental responsibility. Henk Rotman presents "The Growing Role of Controls" on July 25th, hosted by BHA School of Lighting, examining how technology is reshaping professional roles within our industry.

The highlight of this episode features a conversation between Martin Klaasen and Juan Ferrari discussing AI's transformative impact on lighting design. Juan, who directs a team of 25 lighting designers after transitioning from a theatrical background, offers a practical perspective on embracing AI as a powerful tool rather than viewing it as a threat. His journey from actor to lighting director illustrates how diverse experiences enhance creative approaches to lighting narratives in architectural spaces. "Everybody using AI is not cheating," Juan emphasises. "They're using a tool that is powering and amplifying what they're doing."

We also spotlight an exciting international opportunity – the design competition for ornamental lighting at the UNESCO World Heritage Cathedral of Santiago de Compostela, with submissions open until August 19th. Finally, don't miss our preview of the upcoming Business of Lighting Design episode featuring Paul Nulty, who shares candid insights about the diverse skill set required to run a successful lighting design practice.

Join our community at members.vldcommunity.com to access these resources and connect with fellow professionals.

Creative Lighting Asia
A leading provider of architectural lighting design and implementation solutions.

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What happens when light beams collide at high speed? They can transform into matter – possibly explaining how celestial bodies form. This mind-blowing scientific reality perfectly captures the spirit of our conversation with Daan Roosegaarde, the visionary lighting designer who, despite being kicked out of fine art school twice, found his calling in pushing the boundaries of what light can achieve.

In his discussion with Martin Klaasen, Daan weaves through the fascinating parallel between resistance to new ideas and Galileo's revolutionary assertion that Earth orbits the sun – a perspective shift that took humanity 500 years to accept (and we still say "sunrise" despite knowing better). Daan argues that similar perspective transformations are essential in lighting design, where challenging established viewpoints can unlock unprecedented innovation. By bringing together diverse minds at events like Lux Futurum in Shanghai later this year, the lighting community creates space for these paradigm shifts to occur.

The future of lighting extends far beyond illumination. We're merely "scratching the surface" of light's potential to heal, create new dimensions, and allow us to experience the world through entirely different perspectives – imagine seeing through a butterfly's eyes while remaining human. Daan's passion for continued experimentation stems from his conviction that these innovations will fundamentally transform our relationship with our environment and ourselves. As he prepares to take the stage in Shanghai, his message resonates clearly: changing how we perceive light might just change everything else.

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Learn more about our community by visiting www.vld.community

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If you enjoyed this episode and want to hear more like this, please signup, subscribe and would appreciate a 5-star review!