Virtual Cars and the Impact of Digital IP

The Pulse, brought to you by Unreal Engine, uncovers emerging trends in real-time technology across various industries. In this episode, we explore how real-time graphics are transforming the automotive industry.

Host Rory Carroll, Editor-in-Chief of Jalopnik, is joined by digital innovators from Ferrari and BMW Group to discuss how digital assets continue to transform all phases of automaking, from collaborative design in VR to photoreal showroom configurators for customers.

Want to discover more interactive technology trends? Check out The Pulse hub at unrealengine.com/thepulse.