Virtual Beings are like Mockumentaries (feat. Lil Miquela, Brud + Fable Studio)

What will the future of celebrity look like? Here’s a scoop on the tiger beat: The next teeny-bop sensation might be a bot. No, we’re serious. An entirely new era of stardom is upon us, and the pop stars of the future are going to be, well, a little less human. All the instagram glitz and TikTok glam of today’s influencer culture without the human flaws? That’s the promise of the latest mind-blowing innovations in virtual beings technology. And what is a virtual being you ask? We’re going to answer that question by smashing the barrier between real and surreal and introducing you to Lil Miquela, a singing, dancing, live streaming sensation, and one of today’s hottest digital stars. On this episode of Same Same we talk with Nicole de Ayora, Chief Content Officer at Brud, the startup that introduced Lil Miquela to the masses. We’ll also hear expert analysis from Edward Saatchi, Founder and CEO of Fable Studio. Hosted by Máuhan M Zonoozy, Head of Innovation at Spotify, Partner-alum at BCG Digital Ventures, and NYC-based angel investor and entrepreneur. Powered by BCG Digital Ventures.