Video Marketing & Mayhem 22 - Melissa Hindle

Host Frank Farrell of Custom Video Productions chats with marketing strategist Melissa Hindle of Hindle Consulting about the crucial, yet often overlooked, role of strategic planning for small to mid-sized businesses.

In this candid conversation, Frank shares his own past as a "fly-by-the-seat-of-your-pants" entrepreneur, while Melissa explains how her 20+ years of marketing experience—and an unexpected background in anthropology—fuels her mission to bring high-quality, structured planning to local businesses. They dive into why a great website is more important than a fancy video, how to stop "shooting darts at a wall," the rapid changes brought by AI in marketing, and the power of discipline and foundational documents.