You might not like to hear this, but here’s the truth: Your inconsistent posting is killing your social media results.

You post three times one week, then disappear for two weeks, because you’re too busy, then dump five posts in a day because you feel guilty. Sound familiar?

If you're treating social media like a hobby instead of the lead-generation machine it could be, you're leaving serious money on the table.

In today's Video Lion, I'm going to show you why religious consistency in posting valuable content—especially video content—is the difference between businesses that struggle and businesses that scale.

Come with me!

Here's something that might hurt a little: Your potential clients don't fully believe what you say about your business.

They shouldn't. You have every reason to make yourself sound amazing.

But you know what they do believe? Your actual clients talking about their real results.

If you're not using video testimonials, you're missing the most powerful sales tool in your arsenal—authentic proof that you deliver what you promise.

In today's Video Lion, I'm going to show you how to get killer client testimonials that actually convert prospects into customers.

Come with me!

What if I told you the most important piece of equipment for your business videos isn't what you think it is?

Most people obsess over cameras—4K resolution, perfect lighting, cinematic shots. They'll spend thousands on visual equipment while recording audio through their laptop's built-in microphone.

That's like buying a Ferrari and filling it with regular gas. You're sabotaging your best efforts with one critical oversight.

In today's Video Lion, I'm showing you why audio quality trumps video quality every time, and how a simple investment can transform your content more than any camera upgrade ever will.

Come with me!

What if I told you that 90% of whether someone watches your video is decided before they even press play?

It's not your content. It's not your speaking ability. It's not your lighting or audio quality.

It's your thumbnail—that tiny little image that appears in their feed for exactly three seconds before they scroll past or click through.

Most business owners treat thumbnails like an afterthought. They let platforms auto-generate them or snap a random screenshot and call it good. Meanwhile, their competitors are using thumbnails like master marketers use storefront windows—to stop traffic and pull people inside.

In today's Video Lion, I'm revealing the psychology behind high-performing thumbnails and the simple techniques that can double your video views without changing a single word of your content.

Come with me!

Here's a question that might make you uncomfortable: Can everyone access your video content?

I'm talking about the deaf and hard-of-hearing community, people with visual impairments, those with cognitive differences, and anyone who experiences the web differently than you do.

If you're not thinking about accessibility, you're not just missing potential customers—you might be breaking the law.

In today's Video Lion, I'm going to show you how to make your videos work for everyone, because good business is inclusive business.

Come with me!

You know what big corporations can't compete with? Your local connection.

While they're spending millions on national campaigns, you can become the go-to authority in your neighborhood with simple video content that showcases your local expertise and community involvement.

In today's Video Lion, I'm sharing the local business video playbook that's helping small businesses dominate their markets without competing against massive budgets.

Come with me!

"My business is just too boring for video."

I hear this all the time. Accountants, insurance agents, compliance consultants, legal professionals—they all think their industry is the kiss of death for engaging video content.

But here's the thing: there's no such thing as a boring topic, only boring presentations.

Some of the most successful business videos I've seen come from industries that people assume are "dry."

The secret isn't changing what you do—it's changing how you talk about it.

In today's Video Lion, I'm going to show you how to transform even the most technical, complex, or "mundane" business topics into video content that people actually want to watch.

Come with me!

Picture this: You're scrolling through a business website, trying to decide if you should hire them.

You see a five-star written review that says, "Great service, highly recommend!"

Right next to it, there's a video of an actual person explaining how this company solved their exact problem and what results they got.

Which one are you clicking on?

If you're like 89% of consumers, you're watching that video. And here's the kicker—you're also 85% more likely to make a purchase after watching it.

In today's Video Lion, I'm going to show you exactly why video testimonials demolish written reviews when it comes to actually generating business, and how you can get powerful testimonials without the usual headaches.

Come with me!