Victoria Sakal: The Most Trusted Brands in the World

Victoria Sakal is Managing Director for Morning Consult, one of the most interesting and innovative data intelligence companies to emerge over the past few years. She is also author of their Most Trusted Brands 2021 report, which we discuss in this episode. Among other things, we talk about why small businesses get the highest trust ratings, why tech brands score so well, what trust really means, and trends in trust over time. 

Also worth checking out: Morning Consult’s Return to Normal tracking study.

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Theme music courtesy of Tess Stevens, the world's most rocking content strategist.  Thank you Tess!   Follow her on TikTok and Instagram @tessfstevens.  Stream her EP Patient 139 on Spotify, Apple Music, and all major platforms.