Vertex’s latest Exchange Europe podcast explores the fast-evolving world of e-commerce and its tax implications.

In episode four of the Exchange Europe podcast, host Rob Skinner is joined by Niall Kiernan, Senior Director of Product Management; Anila Venkat, Vice President of Strategy and Innovation, and Erin Kisling, Director of Global Strategic Partnerships at Vertex. Together, they unpack the growing complexity of indirect tax in an omnichannel e-commerce environment and discuss how technology can transform compliance into a strategic advantage.

Key discussion points:

· The complexity behind the click – how fragmented customer journeys, multiple fulfilment models, and marketplace facilitator laws create tax challenges across jurisdictions.

· Automation as a differentiator – why latency, accuracy, and scalability at checkout are critical for customer experience and compliance, especially during peak periods like Black Friday.

· Cross-border and real-time reporting – the operational impact of evolving VAT frameworks, e-invoicing mandates, and near real-time compliance requirements.

· Future trends and risks – from AI-driven shopping agents and digital wallets to data privacy concerns, there is a need for flexible tax technology that can adapt to rapid regulatory change.

· Practical steps for businesses – treat compliance errors as technical failures, invest in robust data governance, educate teams on tax exposure, and plan for growth with scalable actions.

To hear the full conversation and gain actionable insights on managing tax in a fast-moving e-commerce landscape listen to the episode.

Find out more about Vertex Inc here.

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Episode description:

This episode explores the challenges and opportunities for women in the tax technology sector. We hear from Mindy Cunningham, Senior Vice President of Customer Success and Services at Vertex, based in Florida, U.S., and Sophia Weber, Tax Technology Partner at PwC in Germany. The conversation highlights the barriers to gender equality and the importance of female representation in leadership roles. The speakers discuss how women are influencing the future of tax technology and the importance of showcasing tax as a dynamic and rewarding career path. They also explore the impact of digital transformation and the value of strategic career planning.

Key takeaways:

· Women are underrepresented in tax technology leadership roles.

· The gender gap in tax technology is narrowing, but it still exists.

· Support networks play a vital role in career progression.

· Collaboration and allyship are essential for breaking barriers.

· Digital transformation presents new opportunities in tax.

· Early exposure to STEM subjects can encourage young women to enter technology.

· Career pathways should be planned, but flexible, to adapt to life changes.

Timestamps:

00:00 Introduction to women in tax technology

03:50 Barriers to gender equality in tax

10:09 The importance of female representation

15:00 Changing dynamics in leadership

21:50 The role of support and collaboration

29:12 Showcasing tax as an exciting career

36:04 Women shaping the future of tax technology

Episode links

Mindy Cunningham, Senior Vice President Customer Success and Services, Vertex linkedin.com/in/mindycunningham

Sophia Weber, Partner Tax Technology at PwC linkedin.com/in/sophia-weber-b1100728

Find out more about Vertex Inc here. The podcast is edited by Suzi Dale at Story Publishing.

Hosted on Acast. See acast.com/privacy for more information.

Rob Skinner is joined by Paul Guyer, Vice President and General Manager - Europe at Vertex and Harry Porter, Tax Technology Practice Business Lead at Innovate Tax.

The conversation explores the evolving landscape of indirect tax, the pressures driving transformation, and the role of technology in shaping tax teams. It highlights the importance of collaboration, the impact of ViDA (VAT in the Digital Age) in Europe, and the future outlook as they navigate these changes.

It also emphasises the importance of adapting to new technologies, the need for tax teams to secure a seat at the table during transformation projects, and the critical role of skills and data analysis in navigating these changes; alongside the challenges and opportunities posed by ERP transitions and the need to embrace agility and collaboration.

Key takeaways:

• More than half of tax professionals are going through transformation processes in response to the evolution of digital technology and cross-border payments. This means collaboration between tax and other departments is increasing, and technology is reshaping industry roles.

• As tax teams go through transformation, they need to develop relationships across their businesses to influence the outcome of these projects, and build on their data analysis skills to make sense of the information collected. AI can and will augment these activities, but like many other industries, it will require close human oversight.

• The modernisation of Enterprise Resource Planning (ERP) systems poses challenges for tax teams, but it also presents an opportunity to clean up the technical debt of older systems and implement automation to increase control and efficiency.

Timestamps:

12:13 - Collaboration and maturity in tax teams

19:55 - The European landscape and ViDA (VAT in the Digital Age)

32:54 - ERP shifts and tax transformation; cleaning up technical debt.

41:31 - Skills and digital transformation in tax

43:57 - AI and human collaboration in tax

45:54 - Influencing skills in tax teams; data analysis and interpretation.

52:56 - Future-proofing tax functions; securing a seat at the table.

57:05 - Key takeaways for tax professionals.

Episode links

Paul Guyer - https://www.linkedin.com/in/pguyer/

Harry Porter - https://www.linkedin.com/in/harry-porter-21711237/

Find out more about Vertex Inc here.

The podcast is edited by Suzi Dale at Story Publishing.

Hosted on Acast. See acast.com/privacy for more information.