"Verbal identity can't just be an accurate representation of where your brand is now." – William Rauscher

Dive into my interview with William Rauscher, verbal director at Wolff Olins, a global brand consultancy that specializes in corporate identity.

This is a unique opportunity to learn from an industry leader whose experience and expertise helps bridge the gap between creativity, strategy, and storytelling—and more importantly, the role verbal identity plays in building your brand.

Watch the full conversation to find out:

• Where verbal identity sits in relation to visual identity, and which one comes first
• How to identify a brand personality that connects deeply with your employees
• The different ways to include and manage stakeholders throughout the development process
• How to internalize your verbal identity across the organization and get people excited about it
• A verbal identity’s tie into internal culture and human resources
• And much, much more.

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