Velvet Rope Playbook Podcast Por Mark Satterfield arte de portada

Velvet Rope Playbook

Velvet Rope Playbook

De: Mark Satterfield
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Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury. Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients. The Velvet Rope Playbook is an independent production and is not affiliated with or endorsed by any other organization."Copyright 2026 Mark Satterfield Economía Gestión y Liderazgo Liderazgo Marketing Marketing y Ventas
Episodios
  • The Cheap Seats Won’t Cut It
    Feb 26 2026

    Here’s the deal—if you want to attract high-net-worth clients, you can’t show up looking like a budget option. Too many agents and advisors treat their personal brand as an afterthought, hesitating to invest in premium branding, professional photography, luxury marketing, or exclusive networking events. They see these as costs instead of strategic investments.

    In today’s episode, I share a story about Budget Benny, a struggling agent, and Platinum Paige, a luxury investor who only works with professionals who match her high standards. You’ll hear the moment Benny learned that if you want to sell premium, you have to look premium first.

    What You’ll Learn in This Episode:

    ✅ Why high-net-worth clients judge your brand before they ever meet you

    ✅ The key investments that separate top-tier professionals from the rest

    ✅ The hidden cost of looking “affordable” in a luxury market

    ✅ How Platinum Paige’s decision-making process reveals what affluent clients really value


    If you want to attract more affluent clients, the key is storytelling—and I can teach you how. Learn more here: https://www.getwealthyclients.com/velvet-rope-storytelling-masterclass.

    #LuxuryMarketing #HighTicketSales #WealthyClients #LuxuryBusiness #HighNetWorth

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    5 m
  • How to Get Rich Clients to Trust You Over a Meal
    Feb 25 2026

    Big deals don’t happen in offices—they happen at the right tables. In this episode, I reveal The $10,000 Dinner Strategy, a powerful, underutilized approach that transforms casual meals into high-value client relationships. If you know how to set the stage, a single dinner can lead to six or even seven-figure deals.

    I break down exactly how to engineer these opportunities, from choosing the right environment to mastering the psychology of affluent decision-makers. Whether you're in luxury real estate, financial services, or another high-end industry, this strategy can help you close deals effortlessly—without ever feeling like you're selling.

    What You’ll Learn in This Episode:

    ✅ Why the biggest deals are made at the dinner table, not the boardroom

    ✅ The psychology behind why affluent clients open up in social settings

    ✅ How to orchestrate a meal that naturally leads to business conversations

    ✅ The secret to making high-net-worth individuals see you as the expert

    ✅ Actionable steps to turn a simple dinner into a major business opportunity

    By the way—if you’re enjoying this episode and want to learn how to use storytelling as a tool for getting more affluent clients, head on over to http://www.velvetropestorysellling.com for the details.

    #HighTicketSales #LuxuryMarketing #AffluentClients #BigDeals #NetworkingStrategy #ClosingDeals #SalesPsychology #BusinessGrowth #EliteNetworking #LuxurySales #WealthMindset #EntrepreneurLife #ClientAcquisition #ExclusivityMarketing #VelvetRopePlaybook #HighNetWorth #DealMaking #BusinessSuccess #SalesSecrets #LuxuryBusiness

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    8 m
  • The Silent Killer in High-End Business: Price Competition
    Feb 24 2026

    There’s a silent killer in high-end business, and it’s price competition. Too many professionals—smart, skilled, and driven—fall into the trap of undercutting the competition and justifying their value with discounts instead of positioning. But here’s the truth: wealthy clients don’t buy based on price. They buy based on confidence.

    In today’s episode, I’ll introduce you to Discount Danny, a luxury consultant who learned this lesson the hard way, and Marquis Montrose, an art collector who revealed the high cost of low prices. You’ll discover why competing on price doesn’t just hurt your profits—it destroys your credibility in the affluent market.

    If you want to attract high-net-worth clients and position yourself as a premium authority, this episode is a must-listen.

    🔑 In This Episode, You’ll Learn:

    ✔️ Why price competition is a dead-end strategy in luxury markets

    ✔️ How wealthy clients evaluate value—and why price is the least important factor

    ✔️ The pivotal mistake that cost Discount Danny his credibility

    ✔️ How to shift from discounting to positioning for premium clients

    By the way—if you’re enjoying this episode and want to learn how to use storytelling as a tool for getting more affluent clients, head on over to https://www.getwealthyclients.com/velvet-rope-storytelling-masterclass for the details

    #LuxuryBusiness #HighEndClients #WealthyClients #AffluentMarketing #LuxuryBranding #PremiumPositioning #HighTicketSales #PriceCompetition #StopDiscounting #LuxuryMarket #ExclusiveBranding #MarketingStrategy #SellToTheRich #HighValueClients #BusinessGrowth #SalesPsychology #ConfidenceSells #BrandAuthority #VelvetRopeStrategy #PlatinumConsulting #AffluentSuccess

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    5 m
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