Velvet Rope Playbook

De: Mark Satterfield
  • Resumen

  • Welcome to The Velvet Rope Playbook, where stories of affluent marketing take center stage. Dive into the lives of fascinating characters, explore the opulent worlds they inhabit, and uncover lessons on exclusivity, influence, and the subtle strategies behind successful branding. Through tales brimming with wit, intrigue, and charm, Mark Satterfield offers insights into what truly resonates with the affluent. Whether you’re seeking inspiration, actionable advice, or simply a delightful escape, The Velvet Rope Playbook delivers stories that educate, entertain, and elevate your approach to marketing in the world of luxury. Catch all the episodes at http://VelvetRopePodcast.com and claim your FREE copy of my #1 Amazon Best Seller, The Affluent Marketing Blueprint—your guide to attracting wealthy clients.
    Copyright 2025 Mark Satterfield
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Episodios
  • The Quiet Broker — How Blaise Varnell Moves Deals You’ll Never Hear About
    May 4 2025

    In a small office above a wine merchant in Tribeca, there’s a man named Blaise Varnell.

    You won’t find him on Instagram.

    You won’t get ads targeting you with his name.

    You might not even understand exactly what he does—unless you’re already in the right circles.

    Because Blaise isn’t just a consultant.

    He’s a quiet broker—a bridge between legacy wealth, new opportunities, and deals that are too important to advertise.

    In this episode of The Velvet Rope Playbook, you’ll learn:

    ✅ How elite advisors build reputations without mass marketing

    ✅ Why scarcity and mystique attract far more power than noise

    ✅ How to position yourself as the trusted “quiet closer” for private deals

    ✅ Why family offices and founders prefer operators who don’t promote themselves

    ✅ And how to build a business that thrives behind the curtain—not on the stage

    If you want to move in the worlds where real decisions happen—quietly, privately, and with discretion—this episode will show you the blueprint.

    🎁 Want to learn how to build a brand that attracts affluent clients through presence, trust, and strategic invisibility?

    👉 Download your free copy of The Affluent Marketing Blueprint at GetWealthyClients.com

    Inside, you’ll get the tools and frameworks that help you quietly dominate in markets where reputation moves faster—and farther—than advertising ever could.

    #affluentmarketing #quietbroker #luxuryclients #velvetropestrategy #highnetworthclients #exclusivebranding #privateclients #trustedadvisor #quietauthority #relationshipcapital #authoritypositioning #familyofficeadvisor

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    5 m
  • Selective Availability — The New Signal of Serious Men
    May 3 2025

    There was a time when being constantly available was seen as good business.

    You picked up every call.

    Answered every email.

    Said yes to every meeting.

    But in the world of elite advisory, private client work, and rooms where money moves quietly, availability sends a very different message.

    In this episode of The Velvet Rope Playbook, we explore why:

    Being too available signals weakness.Selective availability signals status.

    You’ll learn:

    ✅ Why immediate responsiveness actually lowers your perceived value

    ✅ How affluent clients subconsciously judge your scarcity (and adjust accordingly)

    ✅ The difference between service and submission in high-net-worth relationships

    ✅ How to set availability standards that elevate—not diminish—your brand

    ✅ And why true authority is communicated through filters, not access

    This episode is critical for any professional looking to shift from "hardworking option" to "irreplaceable presence" in the minds of elite clients.

    🎁 Want to build a brand that signals exclusivity, authority, and discernment from the first interaction?

    👉 Download your free copy of The Affluent Marketing Blueprint at GetWealthyClients.com

    Inside, you’ll discover how to craft the kind of positioning that naturally attracts high-net-worth clients—without chasing, convincing, or overextending yourself.

    #affluentmarketing #luxuryclients #selectiveavailability #velvetropestrategy #highnetworthclients #exclusivebranding #quietauthority #trustedadvisor #executivepresence #clientexperience #authoritypositioning #relationshipcapital

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    5 m
  • The First Five Seconds: How the Wealthy Decide Who You Are
    May 2 2025

    They see you before they hear you.

    And they decide—almost instantly—what category you belong in.

    This isn’t paranoia.

    It’s pattern recognition—and in high-net-worth environments, it happens faster, sharper, and with higher stakes than most professionals realize.

    In today’s episode of The Velvet Rope Playbook, we unpack the quiet, brutal reality of elite rooms:

    You are seen as either a peer... or a pitch.And most men get pitched right out of the room—before they even realize what’s happening.

    Inside this episode, you’ll learn:

    ✅ How affluent clients scan and sort new faces instantly

    ✅ Why traditional "value propositions" are irrelevant if your nonverbal signals are wrong

    ✅ How to shift from outsider energy to insider alignment

    ✅ The invisible cues that determine trust, access, and respect

    ✅ And how to embody presence that signals belonging—without ever having to explain it

    This isn’t about acting louder or trying harder.

    It’s about understanding how real judgment operates at the top—and learning to move like you’re already in.

    🎁 Want to position yourself as a natural choice for affluent clients—without pitching, chasing, or overselling?

    👉 Download your free copy of The Affluent Marketing Blueprint at GetWealthyClients.com

    Inside, you’ll find the frameworks, storytelling strategies, and subtle positioning tactics that separate peers from pitches—before a word is even spoken.

    #affluentmarketing #luxuryclients #peerorpitch #velvetropestrategy #highnetworthclients #trustedadvisor #quietauthority #exclusivebranding #authoritypositioning #executivepresence #socialdynamics #clientexperience

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    5 m
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