Velenci - Experiential retail strategy

In this episode, we sit down with emerging designer Velenci, featured at Flying Solo, to discuss the journey of bringing bold, high-fashion eyewear to the U.S. market. Velenci shares how their creative vision evolves through real-time customer feedback and why in-person experiences—pop-ups, showrooms, and face-to-face conversations—are shaping the future of their brand.

From Gen Z's online-first habits to the tactile preferences of older millennials, Velenci dives into the challenge of balancing digital reach with physical presence in the competitive world of fashion accessories.

Key Takeaways:

• How customer feedback fuels Velenci’s design direction
• The importance of in-person retail for brand connection
• Navigating generational shopping behaviors
• Building a hybrid model for fashion-forward eyewear