She's been booked out months in advance with a full client roster for 14 years in business. And she doesn't pay for ads or manage a large team.

I recently sat down with Jess Freeman, a web designer and SEO strategist and here's what she revealed about her marketing strategy that most service providers are missing:

Organic marketing isn't about finding the one "right" channel. Instead, it's about understanding which methods actually work for your business, and then doubling down on organic marketing strategies that compound over time.

In this episode, we dive into:

✓ Where her clients actually come from (and why it's different than you'd expect)
✓ How SEO became her form of self-care marketing (you will love this!)
✓ Why being found on ChatGPT is becoming more important (and NOW is the time to capitalize on it!)
✓ What Threads is best for as a business owner
✓ The blogging rhythm that actually works without burnout
✓ Why you should NOT use AI for keyword research (and what to do instead)

Let's dig into what’s actually working.

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here! https://www.megankachigan.com/organic-marketing-strategy-jess-freeman

CONNECT WITH OUR GUEST: Join us at the Ordinary Business Summit on April 1-2, 2026. Jess and I will be speaking on a roundtable discussion about creating community as a business owner.

FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?”

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

Join the Why Isn't This Converting?" Free 5-Day challenge to get more clients from your copy by clicking here!

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

For years, conversion copywriting has been treated as the gold standard in marketing.

If the landing page converts, the copy is working…right?

But what if conversion isn’t actually the most important metric anymore?

In this episode, I’m sharing why the copywriting is no long only about getting the sale. It also needs to speak to the right clients who stay.

Because if someone buys once and disappears, something in the marketing experience was misaligned.

Values-First Marketing shifts the focus from quick conversions to long-term relationships. And messaging that reflects your values clearly helps the right people recognize themselves in your work.

When that alignment exists, marketing becomes easier, trust builds faster, and clients stay longer.

What You Can Expect In This Episode:

• Why conversion rates don’t tell the full story about your marketing
• How Values-First Marketing filters the right clients before the sale
• The concept of trust velocity and why it matters now (no one is talking about this!)
• The difference between fear-based urgency and inherent urgency (and why it matters for your bottom line).
• Why copywriting isn’t actually about convincing people.
  
  

If your clients are giving you a headache, this episode will help you rethink what your messaging so that it brings in your best-fit clients that you love to serve!

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/conversion-copywriting-retention-strategy

FREE RESOURCE: Copy not converting? Increase your conversion rate in 5-minutes a day when you join my free 5-day challenge “Why Isn’t This Converting?”

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.

When people ask how to promote your podcast, they’re usually asking the wrong question: How do I grow my downloads?

It’s easy to feel pressure while watching big name podcasters climbing charts, chasing downloads, and keeping up with social media trends.

…But is that actually the best way to promote your podcast?

If your podcast is part of a service-based business, those vanity metrics aren’t always the most important measure of success.

In this episode, I’m joined by podcast marketing strategist Amanda Bennett, who helps mom podcasters connect with the right listeners, partners, and clients. We talk about how relationship-based marketing, SEO, and simple systems can help your podcast become a true marketing asset…without requiring hours of your time every week.

If you’ve ever wondered how to promote your podcast in a way that actually leads to clients, partnerships, and long-term visibility, this conversation will give you a fresh perspective.

In this episode, we talk about:

• Why chasing podcast downloads can distract you from the metrics that actually grow your business
• What Amanda recommends doing if you only have 30 minutes a week to promote your podcast
• The surprising reason relationship marketing grows podcasts faster than algorithms
• How podcast SEO helps the right listeners discover your show
  The difference between growing a podcast audience and building a podcast that supports your business
• A simple way to turn your podcast into a funnel that leads listeners into clients.
• Why “unscalable” marketing actions often create the biggest results for podcasters
• Where AI can help podcasters save time (and where it can hurt your credibility)

If you want to grow your podcast while being surrounded by other moms who *get it *, get your tickets to the April 2026 Podcasting Moms Conference in Nashville!

➡️ SHOW NOTES: Grab all the links and resources mentioned in this episode on the blog here!

https://www.megankachigan.com/promote-your-podcast-to-get-more-clients-amanda-bennett

FREE RESOURCE: Copy not converting? Let’s change that in just 5 minutes a day.

CONNECT WITH MEGAN:
Join My Inbox Community → www.megankachigan.com/email
Website → www.megankachigan.com
LinkedIn → https://www.linkedin.com/in/megan-kachigan-loehr-9957684b/
Threads → https://www.threads.net/@megankachigan

Instagram → https://www.instagram.com/megankachigan/

Know exactly what to fix in your copywriting with this "Why Isn't This Converting?" Free 5-Day Challenge. You'll get bite-sized email prompts where you’ll apply one simple, high-impact fix in just minutes to make your content convert without having to re-write everything or constantly guess at what's going to work.