When your EVP no longer reflects your culture, it’s time for a reset. In this episode, Alexia Ellmers, Talent and Employer Brand Manager at Go1, shares how she led a company-wide EVP refresh—one powered by deep employee insight and grounded in authenticity. From hosting global focus groups to creating short-form video stories, Alexia walks us through a transparent, people-first approach to building an EVP that truly resonates with both employees and candidates.

What you’ll learn:
- How Go1 rebuilt their EVP using input from 70 top performers across four continents
- The role of a digital culture book in creating transparency for candidates
- Why employee-generated video is key to scalable, authentic storytelling
- How to localise your EVP for different regions without losing your brand voice
- Tips for getting hiring managers and leaders truly bought in to EVP activation

Perfect for:
Employer branding leads, talent acquisition teams, and comms professionals looking to elevate their EVP and scale employee storytelling globally.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode of the VMJPod, host Megan Alexander has an engaging conversation with Shani Jarvis (General Manager of People & Culture) from Anglicare WA. She shares her organisation's transformative journey with VideoMyJob's pilot program.

Discover how VideoMyJob empowered Anglicare WA to showcase their authentic employee experiences and bring their Employee Value Proposition (EVP) to life.

00:01:25 - The need for a revitalised EVP and employee storytelling
00:05:56 - Challenges in creating employee content before VideoMyJob
00:11:16 - The VideoMyJob pilot program process and outcomes
00:15:49 - Empowering employees to share their stories
00:20:56 - Adoption challenges and creative solutions
00:26:43 - Early metrics and outcomes from using VideoMyJob
00:28:55 - Overall experience and recommendation

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode, Bryan Chaney, People Experience Communications and Talent Brand at Crunchyroll, shares the journey of crafting a meaningful EVP that resonates both internally and externally. .

Bryan walks us through his process, from research and focus groups to the development of core themes that reflect the values of the people, the work, and Crunchyroll’s role in the anime world. Hear how storytelling takes center stage as the company uses authentic employee experiences to bring the EVP to life across multiple channels and formats.

Key Takeaways:

• Aligning the EVP with company purpose, internal culture and business strategy
• The importance of engaging the right stakeholders from the beginning and using language that resonates
• Capturing authentic employee stories that connect with people inside and outside the organisation
• Leveraging multiple channels and formats for maximum, long-lasting impact
• Measuring success through continuous employee engagement and communication metrics

Join us as Bryan reflects on the ongoing journey of EVP development and the power of telling the story from within.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!