In this episode of the VMJPod’s Employer Brand Series — Brisbane Edition — hosts David Macciocca and Will Innes, sit down with Kelly Murphy, Head of Talent Acquisition at Story House Early Learning, to explore how a people-first approach to storytelling reshaped recruitment, culture, and connection across a dispersed workforce.

Kelly shares how she built Story House’s internal talent function from the ground up — moving away from agency dependency to create an in-house team that attracts and retains educators through authentic, human-centred content. She explains how building trust with marketing unlocked a collaborative EVP, how her team empowered educators to create and share their own stories, and how bold use of social platforms, including TikTok, drove measurable results.

Whether you’re looking to elevate collaboration between TA and Marketing, reduce external recruitment costs, or ignite employee storytelling at scale, this episode uncovers what it takes to transform culture through content and connection.

Key Topics
01:00 – Meet Kelly Murphy and her journey from agency recruitment to in-house leadership.
05:40 – Building a talent function from scratch and cutting agency spend to near zero.
09:20 – Laying the foundations for an authentic employer brand inside a growing organisation.
13:05 – Bridging TA and Marketing: trust, collaboration and shared ownership of EVP.
18:40 – Evolving the employer brand to “Where the pieces fit together.”
22:50 – Turning everyday stories into powerful recruitment content.
26:10 – Growing the team and adding a Recruitment Marketing Specialist.
31:00 – Building an always-on content strategy that delivers consistent engagement.
34:20 – Launching TikTok and celebrating educators as creators.
37:40 – Aligning content calendars with Marketing to amplify reach and brand value.
40:15 – Results: 30% reduction in job-board spend and stronger candidate quality.
43:20 – Key takeaways on trust, authenticity and the power of storytelling.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode of the VMJPod, host Megan Alexander sat down with Kaitlyn Fitzthum, Senior Recruitment Marketing Specialist at Syneos Health, to unpack how her team uses video to elevate culture, amplify employee voices, and attract the right talent.

From authenticity to internal impact, Kaitlyn shared a refreshingly honest look at what’s working — and why video has become essential to their employer brand strategy.

Key Insights:

• 00:18 - Kaitlyn shares her role and what her day-to-day looks like
• 02:28 - Discussion on the importance of video in recruitment marketing
• 05:14 - Insights on engagement metrics for video content
• 07:31 - The influence of Syneos Health's brand refresh on content strategy
• 10:38 - Organizing storytelling around awareness days
• 18:24 - Encouraging employee engagement with video content
• 25:06 - Standout campaigns and experiences with video

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!

In this episode of the VMJPod’s Employer Brand Series — Brisbane Edition — hosts David Macciocca and Will Innes, General Manager of TQSolutions, sit down with Alexia Ellmers, Talent and Employer Brand Manager at Go1, to explore how one of Brisbane’s leading tech unicorns turned employee pride into a global advocacy movement.

Alexia shares how Go1 built its first employee advocacy program during a period of rapid growth, activating authentic voices, strengthening brand visibility across new regions, and inspiring employees to become confident ambassadors for the company. She unpacks the lessons learned from launching the initiative as a recruiter, linking it to commercial impact, and evolving it into a sustainable, culture-building strategy.

Whether you’re designing your first advocacy pilot, looking to prove ROI on employer branding, or trying to build momentum inside a changing organisation, this episode offers practical takeaways on timing, authenticity, and turning advocacy into influence.

Key Topics
01:00 – Meet Alexia Ellmers and Go1’s hypergrowth journey.
04:30 – Spotting the advocacy opportunity: engaged culture, global expansion, and low awareness.
08:00 – Making the business case: linking advocacy to cost savings, engagement, and reach.
11:30 – Launching the pilot: selecting participants, creating hype, and partnering with LinkedIn.
15:30 – Balancing control with authenticity: setting light guardrails and building trust.
18:00 – Driving engagement through Slack channels, prompts, and gamification.
21:00 – When to pause: running advocacy in sprints and adapting to business change.
24:30 – Evolving the program post-merger: internal storytelling and culture rebuilding.
27:30 – Red flags and lessons learned: timing, engagement health, and leadership alignment.
30:30 – Outcomes and future focus: brand visibility, global traction, and talent density goals.

If you want to learn more about activating your employer brand strategy and EVP then you can check out podcast.videomyjob.com for a library of industry perspectives and how-tos.

Now, if you’re ready to level up your activation strategy then you need an employee story video platform and that’s what we do! Go to videomyjob.com/demo to book a walkthrough with one of our video specialists or click on the pricing page to learn about our new 60-day pilot program.

Lastly, we’d love for you to help us spread the word about the VMJPod to attract new experts and practitioners to share their activation strategies, so please take a screenshot and post it on LinkedIn, don’t forget to tag us at VideoMyJob, we are so grateful when you do that!