In this episode of VET S.O.S. The Scoop, James I. Bond, author of Brain Glue, reveals the secret psychology behind brand names that stick—and sell. From Hot Pockets to GoDaddy to In-N-Out Burger, discover how rhyme, alliteration, and emotional triggers can transform an ordinary idea into a market sensation.

James breaks down 14 powerful brain triggers, showing how veterans and entrepreneurs can use them to build compelling brands, create emotional connections, and boost sales. This isn’t just theory—these are the same strategies behind billion-dollar products and companies.

Whether you’re launching a new business, rebranding, or selling yourself as a service, this conversation will change the way you think about names, marketing, and success.

Get ready to learn, laugh, and leave with tools you can use right away.

#VETSOS #VeteranSuccess #Branding #MarketingHacks #BusinessGrowth #EntrepreneurMindset #JamesIBond #BrainGlue #NameThatSells

What does real veteran support in higher education look like? At the University of Missouri–St. Louis, Veterans Center Manager and Missouri Army National Guard Sergeant Martina Meng is leading the way.

In this episode, she shares how UMSL serves over 523 military-connected students with personalized benefits support, hands-on learning, and a community that feels like home. She explains why starting 60 days early matters, how veteran-inclusive differs from veteran-friendly, and why camaraderie is the key to retention.

Highlights:

• One-on-one GI Bill & State Tuition Assistance help.

• Student workers trained to guide peers.

• Partnerships with Veterans United, Northwestern Mutual & more.

• A safe, welcoming community that reduces isolation.

• Why UMSL is a top choice for veterans seeking belonging.

🎧 Subscribe to VET S.O.S. and never miss an episode.

#VeteranSupport #VeteranEducation #HigherEdForVeterans #VeteranInclusive #MilitaryConnectedStudents #GIBillTips #StateTuitionAssistance #NationalGuard #StudentVeterans #VETSOS

Jenna Griffith — military & first-responder spouse, author of Service & Soul, speaker, and workshop leader.

Transition isn’t “back to normal”—it’s a whole new mission. Jenna shares how spouses can navigate identity shifts, heal past wounds, and rediscover purpose through community, faith, and practical tools.

What We Cover

• Honest look at spouse-side transition: fear, identity, resentment

• Tools to stop self-sabotage and reframe limiting beliefs

• Building a tribe that can handle the “messy middle”

• What Service & Soul workshops look like (for spouses and couples)

• How Jenna mapped and wrote her first book (bootcamp method)

Connect with Jenna

• serviceandsoul.com

• jenna@serviceandsoul.com

• IG: @ms.jennagriffith

Support the Show

• Affiliated with The Neil Haley Show

• Sponsored by SpearPoint Solutions — www.spearpointonline.com (code VETSOS)

#VETSOS #VeteranEntrepreneurs #MilitarySpouse #PurposeDriven #FirstResponderFamily #ServiceAndSoul #VeteranSupport #TransitionResources #WomenWhoLead #FaithAndResilience #CommunityMatters